What are handicrafts exactly? Google this and you find everybody worth his salt peddling handicrafts. Prices range from the very cheap to the Oh-my-god costly. Naturally, it gets confusing. One tends to wonder – are these authentic? What exactly am I paying for?
A handicraft, sometimes more precisely expressed as artisanal handicraft, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one’s hands and skill, including work with textiles, moldable and rigid materials, paper, plant fibers, etc. Usually the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic.
We visited a lot of establishments, both online and offline, and although all of them offered handicrafts, none of them could satisfactorily answer these basic questions. The most we got was – oh yes, these are handicrafts, made from the hand, and so on and so forth.But why are these costlier? Pat came the answer – Well, coz they are handicrafts!
The traditional appeal of handcrafted items lies in the personalization. The product is created for YOU, as opposed to the conveyor-belt philosophy that dominates machine-made items.
That’s when we thought about it ourselves. It is not enough to sell handicrafts, one should also be able to take you through the journey of how these crafts of the hand are created. What the process is, how much time is spent to bring to you the exquisite piece that you so covet so much.
And so here we are…bringing to you not only beautiful and unique ‘truly handcrafted’ products, but also the hard work and craftsmanship behind them…
And so we thought, what better tagline than this?